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Email marketing for small business

The email marketing is an online tool that can generate a very positive effect for small businesses, mainly in terms of promotion and sales, provided they are used correctly.

Here are some key aspects when drafting emails and newsletters quality.

The first thing is to be clear what is and what the benefits of email marketing are. This term refers to the business strategy of a company that uses email as a means to communicate with customers, potential or actual.

The main advantages of email marketing are two. On one hand, it is very economical, especially when compared with mail campaigns, which have shipping and printing quite high, but they disappear in an instant to realize them virtually.

Moreover, this email marketing is a guarantee that your message reaches people, because behind each email address a user's query your inbox regularly.

In these emails may include varied content, such as the launch of a new product or announcing a special offer. In this case, the positive effects for the business can be immediate, i.e. more sales.

Other content that can be included is the latest information on a particular topic or sector that has been published in online media or blogs. In this case, the effects are long term and seek customer loyalty.

If emails are sent regularly, it’s called newsletters. And one of the desired objectives is precisely to create these newsletters subscribers, it is a way of knowing that the recipient is interested in and want to receive emails. You could say it is the equivalent of a subscription to a print magazine.

It is important not to abuse the email marketing because it can cause the opposite effect and generate customer tiring rejection of him. It should be borne in mind that this strategy is not just a way to sell, but of loyalty.

Finally, another key aspect is the consent of the recipient. Send emails to people who do not want to receive not only counterproductive but also in commercial legal level, it could be breaking the law.

Therefore, managing a successful campaign of email marketing depends on many factors.

Contact us and we will advise on how to develop an appropriate strategy for your business.
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How to Promote Your Website?

How to Promote Your Website?

Instead of spending huge amounts on advertising on the internet that it is much cheaper to rank higher for your chosen keywords on the major search engines organic search results. Search engines send robots known as web crawlers index the content of your web page, and based on the content being indexed along with some other factors, the results of the positions will be determined. Get a better job placement for specific keywords in organic search results are called "search engine optimization" (SEO). Some of the steps that should be performed for SEO are given below:

Write high density Keyword Title Page

Write a descriptive title for each page with a higher density for keywords you want people to find you. Use 5 to 8 words, eliminate as many "filler" words from the title (such as "the," "and," etc.), and while still keeping it readable. The page will appear hyper-linked title on the search engines when your page is found. Put this on top of the web page between the title tags, so it will be displayed in the blue bar at the top of your internet browser.

META Description Tag

Some search engines also includes Meta description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on the page you are optimizing. Do not include keywords that do not appear on the website. Place the Description META Tag at the top of the web page.

Remove the common words, leaving only the significant keywords and phrases and put those in the keywords META tag.

Include Your Keywords in Headers H1, H2, and H3...

Search engines consider keywords that appear in the main page and sub heads to be important to the page. Make sure your desired keywords and phrases appear in one or two header tags. Use keywords in the H1, H2, and H3 tags to provide clues to the search engine.

Position Your Keywords in the First Paragraph

Search engines expect that your first paragraph will contain the important keywords for the presentation to page content. Google might expect a keyword density in the entire body text area of Maybe 1.5% to 2% for a word that should rank high, so it should not be overdone.

Use Keywords in Hyperlinks

Search engines look for clues to focus on your webpage. When they see hyper-linked words in your body text, they consider these potentially important, so hyper-link your important keywords and key phrases.

Create Sitemap

Site Map page that links to all your pages can help search engines and visitors find your web pages, especially if you have a larger site. Google Webmaster Central has many tools to help you get ranked higher. Try this one and set up a free account and explore what they have to offer.

Develop web pages Focusing on each of Your Target Keywords

SEO experts now recommend using external doorway or gateway pages, since nearly duplicate WebPages might get you penalized. Rather, develop several WebPages on your site, each of which focuses on a target keyword or key phrase for like high grade.

Linking Strategies

Links to your site from other sites drive additional traffic. Also, Google and other major search engines consider the number of incoming links to your website ("link popularity") as an important indicator of relevance, more links will help you rank higher in the search engines. Google Page Rank has called measure that reflects the number and quality of incoming links. Not all links are equal. Links from trusted, popular sites help your site higher degree.

Submit Your Site to Key Directories

Directory of Associate will help your ranking - and get you traffic. A directory is a search engine. Rather, it is a hierarchical listing of sites sorted by category and subcategory. Directory yahoo directory is important. Marginal directories, however, come and go very quickly, making it difficult to keep up, so do not try to be exhaustive here. Beware of directories that solicit you for "upgraded listings." Unless a directory is widely in your field, a premium ad is a waste of money - but the (free) link itself will help boost your Page Rank and therefore your search engine ranking.

Publishing Blog

Start a blog on your website, conducted on your own domain. If you offer excellent content and regular industry comment, people are likely to connect with it, increasing your site Page Rank.

Paid Advertising Strategies

If you want to increase your business more quickly, come shortcut by paying for more traffic. Advertising is sold in one of three ways:

  • Traditional CPM (cost per thousand views)
  • Pay per Click (PPC)
  • Cost per Action (PPA)

Banner ads get such a low click-through rate (0.2%), banner ads typically cost about 50 ¢ to $ 1 per thousand page views, except on targeted sites.

Hopefully this will help you create a good traffic for your website.
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Small and medium companies in Facebook

Although not the original purpose of Facebook, the Internet giant has become a very suitable platform for SMEs.

The social media marketing has developed significantly in recent years has shown the benefits it can bring to those who make intelligent use of this great showcase. These are some of the benefits of trade and communication enjoyed by companies on Facebook.

Facebook has the merit of having centralized many services that use the Internet: send and receive messages, reported as a means of communication or, commercially, the latest developments of an online store. So what they get the business on Facebook is to sneak into the everyday consumer, be part of your routine.

This raises a lot of positive values? In the user: closeness, trust and empathy are some of them. With a good strategy, social media marketing, the image of the companies on Facebook can be much improved in this way.

Another of the great benefits that, the companies on Facebook is that achieves high customer loyalty. If a user clicks the 'Like', are applying to know the developments taking place with respect to that company. Equivalent, as it were, to subscribe to a newsletter as part of a strategy of email marketing.

The option 'Share' is one of the details that increase the commercial success of the companies in Facebook: if one of the fans share content published, broadcast will be giving the message to their friends, so that a company not only reaches his followers, but also can make to others. Promotional campaigns with potential viral or special offers can be very content shared on Facebook.
For all this, the social media marketing is a tool increasingly used by SMEs.

If you want more information, please contact us and we will advise you on how you can make good use of Facebook for your business.

Author : Amlan Maiti

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Organic Search, what is and how it benefits your business?

AimIT Software

The Organic Search has arouse the curiosity of the strategists of internet marketing , as it has become one of the main ways in which Internet users locate what they are looking for within the millions of sites that live on the web.

Strategy to achieve digital marketing success, you should optimize your site so that it is search engine friendly. The Organic search refers to the position of your site in the listings of search results that made?? A user, this classification is defined by the search engines. Unlike other digital marketing strategies in which money is invested for the best position, the successful Organic search is achieved through effort, time and above all, knowing how to facilitate the exploration of your site by engines searches.

The exponential growth of the web sites has complicated the way people search for the information you really need or want. In these circumstances it is useful when given to search engines like Google, Yahoo! and MSN, it is through them that Internet users can find what they want, be it information, products, services, people, and so on. Your site is surely result in Organic Search engine pages but can be buried behind the first place, hundreds or even thousands of places behind.

To improve its position in the result listings of search engines, you can go to a certified consultant in SEO, which will assist with technical and actions in order to improve your score on the Organic Search. One of these actions is to improve the content of information provided. Today content is of great importance in the search results, timeliness, how is the central theme, are among the criteria used by search engines to position websites.

Author : Amlan Maiti

Tag : internet marketing, social media marketing, search engine optimization, search engine marketing, ppc

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AimIT :: Web Development | Website Design | Open Source Development | Internet Marketing | Mobile Apps Development | Software Development | 2012 | 2013

AimIT :: Web Development | Website Design | Open Source Development | Internet Marketing | Mobile Apps Development | Software Development | 2012 | 2013 Learn more »

PPC Advertising for Beginners - 2013

Pay-per-click Advertising as well identified as PPC advertising is important if you would like to progress your online selling. PPC Advertising is going to increase your sales, improve the amount of visitors, engender importance and boost the online presence.
Read on to find out…

What's the idea of PPC Advertising?

If you’re in any way familiar with the net, you’ll observe the ‘paid’ adverts that come at the top, and at the left side, of Google or any Search Engine. Those ads are PPC. They do not be paid their spot at the top of search engine results because of their weight; or else they are there because they have paid the search engines for that hot spot! Getting your advertising at the top of the Google, means that businesses will collect far more awareness from readers and buyers thanks to high visibility to browsers. In a very basic nutshell, this is pay per click Advertising.

How Does PPC Advertising Function?

When a searcher clicks on the PPC Advertising you have to pay to the internet search engine (Like Google, Yahoo, Bing…). By doing this, if you don’t have any notice from your paid ad, you don’t lose any money. To get a place in the very first positions on Search Engine, you should be getting a lot offer from other organizations, which desire to emerge at the top all time a particular keyword.


If you want to PPC With Google, then 1st open and chose “Create your first campaign”, and follow up 4 stages for successful AdWords campaign –
1. Choose your budget
2. Create your ads
3. Select keywords that match your ads to potential customers
4. Enter your billing information.

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Social Bookmarking Site helps SMO Service

Social Media Optimization (SMO) is a technique of generating the popularity of a website from side to side social media.SMO is the most excellent habits to get traffic to a website. This can really pick up traffic to a website and also free of charge. SMO services are also identified as web 2.0 marketing. Some of the important social bookmarking websites is Twitter, digg, Delicious. I share some social bookmarking site; it helps to get better SEPR for your Site.

List of Social Bookmarking Site:

1. A1-Webmarks

2. Agroots

3. Bibsonomy

4. Blinklist

5. Blogmarks

6. Blurpalicious

7. Bmaccess

8. Bookmark

9. Bookmarktracker

10. Bookmax

11. Buddymarks

12. Citeulike

13. Cloudytags

14. Connotea

15. Corank

16. Delicious

17. Designfloat

18. Digg

19. Diigo

20. Dizzed

21. Dropjack

22. Dzone

23. Easybm

24. Favoor

25. Folkd

26. Freelink

27. Givealink

28. Gozoof

29. Hanzoarchives

30. Kaboodle

31. Linkagogo

32. Linkedin

33. Linkroll

34. Linkwad

35. Metafilter

36. Memotoo

37. Mobleo

38. Multiply

39. Murl

40. Myhq

41. Mypip

42. Mylinkvault

43. Mysitevote

44. Myweb

45. Mywebdesktop

46. Netvouz

47. Newsvine

48. Oyax

49. Ping

50. Pligg

51. Plurk

52. Rambhai

53. Reddit

54. Sitebar

55. Sitejot

56. Slashdot

57. Sphinn

58. Socialadr

59. Solinkable

60. Stumbleupon

61. Stylehive

62. Technorati

63. Thoof

64. Tumblr

65. Twitter

66. Weblogin

67. Webshare

68. Whitelinks

69. Yahoo

70. Zotero

71. Zurpy

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