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SEO 2014 – 2015: Adapting Your SEO Strategies for the new changes in Google?

This year is a challenge for your web site with regard to positioning SEO because Google has become to implement a series of updates to its algorithm and quality criteria that govern the rankings of search results.

If you want to stay on top and not lose positions, we advise you to read carefully all the tips we give you in the next post. Do not miss it!

Panda, Penguin and Hummingbird: Rebellion in the "Farm Google"

For much of 2012 and 2013 we see the updates and changes implemented by all kinds of Google. As never before, the Internet giant rebelled in defense of the quality of content and links, rewarding the best and punishing the worst.

These changes affected the rankings of the websites and forced the Online Marketing professional to review the practices been underway to reach the top of search results.

The main changes made ​​by Google, despite the uproar they caused, were baptized with the name of three friendly animals. Let us review them and their main characteristics:

Google Panda

Updates to Google Panda do focus on quality of design and content of websites, punishing mainly rankings of specific pages in sites with poor design, duplicate content and advertising excess.

Google Penguin

Following its new quality criteria, with another series of updates to its algorithm, Google has punished the rankings of those web sites or conducting questionable practices to generate links to your site, or had links pointing to it from sites of low quality.

Google Hummingbird

Fast and accurate, and the new Google Hummingbird described. It is not a filter that rewards or punishes websites but rather a change of the whole algorithm focused on finding the contextual meaning of the terms for returning overarching answers.

Why this change? The increasing use of mobile devices like smartphones and tablets have changed the way the public makes their searches. For convenience and practicality, the voice search is gradually replacing the written or by keyword search on these devices.

Consequently, Google is implementing the so-called semantic search, making internal changes in their own way to group and display the results. Thus, focusing on the intent behind each search performed by the user.

What should I do to further improve the SEO of my site?

Historically Google has been quite reluctant to reveal the exact formula for successful SEO. However, from this series of changes, it has become clear that the focus of your SEO activities should focus on the following areas:

User Experience (UX)

Web design and content of your site should be designed primarily to provide a better experience for the users who visit it in terms of usability. That is, your site should be:

1. Easy to navigate and easy to locate content.
2. Intuitive and visually attractive.
3. Accessible to persons with disabilities.
4. Useful and that adds value to the visitors.

Relevant topics Location Keywords

Your strategy Content Marketing should begin to rely less on keywords and generate relevant content for your target.

Link building: Quality, Not Quantity

Regarding the generation of external links (link building), today more than ever you should focus on fostering relationships with people and valuable sites in terms of quality of design and complementary to your own content, as a result producing natural links.

Avoid any type of automated practice and / or connected with low quality sites like those performed until recently directories, blog networks that work with the same IP address etc.

It is also advisable to go on an audit of your backlinks today and get rid of all those that may be harmful to your website.

Adapt to Mobile

As mentioned above, the expansion of mobile devices require you to adapt the website design and its contents. Incorporates responsive design (adaptable or web design) to your website so that suits the different screen sizes, browsers and operating systems.

Moreover, it is important to generate content that will work in response to the specific questions that were made ​​by the users of these devices to make their voice search. Hummingbird will give higher priority to those sites, rather than unrelated keywords, contain the specific answers to the questions asked by users of Google, for a virtual conversation.

Do not double up Copies

Put it out in full: do not ever copy content from third parties for use in your own web site or duplicate content.


The presence of your brand and your website in social networks, and the extent to which users share your content on them will help improve your SEO. You still know the Social Media SEO?

Focus on the quality of your content, stimulates diffusion in social networks relevant to your target and especially in Google+ . Hands!

Do you know our infographics on SEO?

In our new resources section offers a full infographic on the algorithms interesting and clear tips to master them to perfection you provide.


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