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How to Promote Your Website?

How to Promote Your Website?

Instead of spending huge amounts on advertising on the internet that it is much cheaper to rank higher for your chosen keywords on the major search engines organic search results. Search engines send robots known as web crawlers index the content of your web page, and based on the content being indexed along with some other factors, the results of the positions will be determined. Get a better job placement for specific keywords in organic search results are called "search engine optimization" (SEO). Some of the steps that should be performed for SEO are given below:

Write high density Keyword Title Page

Write a descriptive title for each page with a higher density for keywords you want people to find you. Use 5 to 8 words, eliminate as many "filler" words from the title (such as "the," "and," etc.), and while still keeping it readable. The page will appear hyper-linked title on the search engines when your page is found. Put this on top of the web page between the title tags, so it will be displayed in the blue bar at the top of your internet browser.

META Description Tag

Some search engines also includes Meta description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on the page you are optimizing. Do not include keywords that do not appear on the website. Place the Description META Tag at the top of the web page.

Remove the common words, leaving only the significant keywords and phrases and put those in the keywords META tag.

Include Your Keywords in Headers H1, H2, and H3...

Search engines consider keywords that appear in the main page and sub heads to be important to the page. Make sure your desired keywords and phrases appear in one or two header tags. Use keywords in the H1, H2, and H3 tags to provide clues to the search engine.

Position Your Keywords in the First Paragraph

Search engines expect that your first paragraph will contain the important keywords for the presentation to page content. Google might expect a keyword density in the entire body text area of Maybe 1.5% to 2% for a word that should rank high, so it should not be overdone.

Use Keywords in Hyperlinks

Search engines look for clues to focus on your webpage. When they see hyper-linked words in your body text, they consider these potentially important, so hyper-link your important keywords and key phrases.

Create Sitemap

Site Map page that links to all your pages can help search engines and visitors find your web pages, especially if you have a larger site. Google Webmaster Central has many tools to help you get ranked higher. Try this one and set up a free account and explore what they have to offer.

Develop web pages Focusing on each of Your Target Keywords

SEO experts now recommend using external doorway or gateway pages, since nearly duplicate WebPages might get you penalized. Rather, develop several WebPages on your site, each of which focuses on a target keyword or key phrase for like high grade.

Linking Strategies

Links to your site from other sites drive additional traffic. Also, Google and other major search engines consider the number of incoming links to your website ("link popularity") as an important indicator of relevance, more links will help you rank higher in the search engines. Google Page Rank has called measure that reflects the number and quality of incoming links. Not all links are equal. Links from trusted, popular sites help your site higher degree.

Submit Your Site to Key Directories

Directory of Associate will help your ranking - and get you traffic. A directory is a search engine. Rather, it is a hierarchical listing of sites sorted by category and subcategory. Directory yahoo directory is important. Marginal directories, however, come and go very quickly, making it difficult to keep up, so do not try to be exhaustive here. Beware of directories that solicit you for "upgraded listings." Unless a directory is widely in your field, a premium ad is a waste of money - but the (free) link itself will help boost your Page Rank and therefore your search engine ranking.

Publishing Blog

Start a blog on your website, conducted on your own domain. If you offer excellent content and regular industry comment, people are likely to connect with it, increasing your site Page Rank.

Paid Advertising Strategies

If you want to increase your business more quickly, come shortcut by paying for more traffic. Advertising is sold in one of three ways:

  • Traditional CPM (cost per thousand views)
  • Pay per Click (PPC)
  • Cost per Action (PPA)

Banner ads get such a low click-through rate (0.2%), banner ads typically cost about 50 ¢ to $ 1 per thousand page views, except on targeted sites.

Hopefully this will help you create a good traffic for your website.


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