How to Promote Your Website?
How to Promote Your Website?
Instead of spending huge amounts on advertising on the
internet that it is much cheaper to rank higher for your chosen keywords on the
major search engines organic search results. Search engines send robots known
as web crawlers index the content of your web page, and based on the content
being indexed along with some other factors, the results of the positions will
be determined. Get a better job placement for specific keywords in organic
search results are called "search engine optimization"
(SEO). Some of the steps that should be performed for SEO are given below:
Write high density Keyword Title Page
Write a descriptive title for each page with a higher
density for keywords you want people to find you. Use 5 to 8 words, eliminate
as many "filler" words from the title (such as "the,"
"and," etc.), and while still keeping it readable. The page will
appear hyper-linked title on the search engines when your page is found. Put
this on top of the web page between the title tags, so it will be displayed in
the blue bar at the top of your internet browser.
META Description Tag
Some search engines also includes Meta description below
your hyperlinked title in the search results. The
description should be a sentence or two describing the content of the webpage,
using the main keywords and key phrases on the page you are optimizing. Do not
include keywords that do not appear on the website. Place the Description META Tag at the top of the web page.
Remove the common words, leaving only the significant
keywords and phrases and put those in the keywords META tag.
Include Your Keywords in Headers H1, H2, and H3...
Search engines consider keywords that appear in the main
page and sub heads to be important to the page. Make sure your desired keywords
and phrases appear in one or two header tags. Use keywords in the H1, H2, and
H3 tags to provide clues to the search engine.
Position Your Keywords in the First Paragraph
Search engines
expect that your first paragraph will contain the important keywords for the
presentation to page content. Google might expect a keyword density in the
entire body text area of Maybe 1.5% to 2% for a word that should rank high, so
it should not be overdone.
Use Keywords in Hyperlinks
Search engines look for clues to focus on your webpage. When
they see hyper-linked words in your body text, they consider these potentially
important, so hyper-link your important keywords and key phrases.
Create Sitemap
Site Map page that links to all your pages can help search
engines and visitors find your web pages, especially if you have a larger site.
Google Webmaster Central has many tools to help you get ranked higher. Try this
one and set up a free account and explore what they have to offer.
Develop web pages Focusing on each of Your Target Keywords
SEO experts now recommend using external doorway or gateway
pages, since nearly duplicate WebPages might get you penalized. Rather, develop
several WebPages on your site, each of which focuses on a target keyword or key
phrase for like high grade.
Linking Strategies
Links to your site from other sites drive additional
traffic. Also, Google and other major search engines consider the number of
incoming links to your website ("link popularity")
as an important indicator of relevance, more links will help you rank higher in
the search engines. Google Page Rank has called measure that reflects the
number and quality of incoming links. Not all links are equal. Links from
trusted, popular sites help your site higher degree.
Submit Your Site to Key Directories
Directory of Associate will help your ranking - and get you
traffic. A directory is a search engine. Rather, it is a hierarchical listing
of sites sorted by category and subcategory. Directory yahoo directory is
important. Marginal directories, however, come and go very quickly, making it
difficult to keep up, so do not try to be exhaustive here. Beware of
directories that solicit you for "upgraded listings."
Unless a directory is widely in your field, a premium ad is a waste of money -
but the (free) link itself will help boost your Page Rank and therefore your
search engine ranking.
Publishing Blog
Start a blog on your website, conducted on your own domain.
If you offer excellent content and regular industry comment, people are likely
to connect with it, increasing your site Page Rank.
Paid Advertising Strategies
If you want to increase your business more quickly, come
shortcut by paying for more traffic. Advertising is sold in one of three ways:
- Traditional CPM (cost per thousand views)
- Pay per Click (PPC)
- Cost per Action (PPA)
Banner ads get such a low click-through rate (0.2%), banner ads typically cost about 50 ยข to $ 1 per
thousand page views, except on targeted sites.
Hopefully this will help you create a good traffic for your
website.
Labels: DEVELOPMENT, OFFSHORE WEB APPLICATION DEVELOPMENT, OUTSOURCING, WEB DESIGN COMPANY, WEB DESIGN OUTSOURCING