Email marketing for small business

The email marketing is an online tool that can generate a very positive effect for small businesses, mainly in terms of promotion and sales, provided they are used correctly.

Here are some key aspects when drafting emails and newsletters quality.

The first thing is to be clear what is and what the benefits of email marketing are. This term refers to the business strategy of a company that uses email as a means to communicate with customers, potential or actual.

The main advantages of email marketing are two. On one hand, it is very economical, especially when compared with mail campaigns, which have shipping and printing quite high, but they disappear in an instant to realize them virtually.

Moreover, this email marketing is a guarantee that your message reaches people, because behind each email address a user's query your inbox regularly.

In these emails may include varied content, such as the launch of a new product or announcing a special offer. In this case, the positive effects for the business can be immediate, i.e. more sales.

Other content that can be included is the latest information on a particular topic or sector that has been published in online media or blogs. In this case, the effects are long term and seek customer loyalty.

If emails are sent regularly, it’s called newsletters. And one of the desired objectives is precisely to create these newsletters subscribers, it is a way of knowing that the recipient is interested in and want to receive emails. You could say it is the equivalent of a subscription to a print magazine.

It is important not to abuse the email marketing because it can cause the opposite effect and generate customer tiring rejection of him. It should be borne in mind that this strategy is not just a way to sell, but of loyalty.

Finally, another key aspect is the consent of the recipient. Send emails to people who do not want to receive not only counterproductive but also in commercial legal level, it could be breaking the law.

Therefore, managing a successful campaign of email marketing depends on many factors.

Contact us and we will advise on how to develop an appropriate strategy for your business.

Small and medium companies in Facebook

Although not the original purpose of Facebook, the Internet giant has become a very suitable platform for SMEs.

The social media marketing has developed significantly in recent years has shown the benefits it can bring to those who make intelligent use of this great showcase. These are some of the benefits of trade and communication enjoyed by companies on Facebook.

Facebook has the merit of having centralized many services that use the Internet: send and receive messages, reported as a means of communication or, commercially, the latest developments of an online store. So what they get the business on Facebook is to sneak into the everyday consumer, be part of your routine.

This raises a lot of positive values? In the user: closeness, trust and empathy are some of them. With a good strategy, social media marketing, the image of the companies on Facebook can be much improved in this way.

Another of the great benefits that, the companies on Facebook is that achieves high customer loyalty. If a user clicks the 'Like', are applying to know the developments taking place with respect to that company. Equivalent, as it were, to subscribe to a newsletter as part of a strategy of email marketing.

The option 'Share' is one of the details that increase the commercial success of the companies in Facebook: if one of the fans share content published, broadcast will be giving the message to their friends, so that a company not only reaches his followers, but also can make to others. Promotional campaigns with potential viral or special offers can be very content shared on Facebook.

For all this, the social media marketing is a tool increasingly used by SMEs.

If you want more information, please contact us and we will advise you on how you can make good use of Facebook for your business.

Author : Amlan Maiti

Tag : internet marketing, social media marketing, search engine optimization, search engine marketing, ppc

Organic Search, what is and how it benefits your business?

The Organic Search has arouse the curiosity of the strategists of internet marketing , as it has become one of the main ways in which Internet users locate what they are looking for within the millions of sites that live on the web. Strategy to achieve digital marketing success, you should optimize your site so that it is search engine friendly. The Organic search refers to the position of your site in the listings of search results that made?? A user, this classification is defined by the search engines. Unlike other digital marketing strategies in which money is invested for the best position, the successful Organic search is achieved through effort, time and above all, knowing how to facilitate the exploration of your site by engines searches. The exponential growth of the web sites has complicated the way people search for the information you really need or want. In these circumstances it is useful when given to search engines like Google, Yahoo! and MSN, it is through them that Internet users can find what they want, be it information, products, services, people, and so on. Your site is surely result in Organic Search engine pages but can be buried behind the first place, hundreds or even thousands of places behind. To improve its position in the result listings of search engines, you can go to a certified consultant in SEO, which will assist with technical and actions in order to improve your score on the Organic Search. One of these actions is to improve the content of information provided. Today content is of great importance in the search results, timeliness, how is the central theme, are among the criteria used by search engines to position websites. Author : Amlan Maiti Tag : internet marketing, social media marketing, search engine optimization, search engine marketing, ppc