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Email marketing for small business

The email marketing is an online tool that can generate a very positive effect for small businesses, mainly in terms of promotion and sales, provided they are used correctly.

Here are some key aspects when drafting emails and newsletters quality.

The first thing is to be clear what is and what the benefits of email marketing are. This term refers to the business strategy of a company that uses email as a means to communicate with customers, potential or actual.

The main advantages of email marketing are two. On one hand, it is very economical, especially when compared with mail campaigns, which have shipping and printing quite high, but they disappear in an instant to realize them virtually.

Moreover, this email marketing is a guarantee that your message reaches people, because behind each email address a user's query your inbox regularly.

In these emails may include varied content, such as the launch of a new product or announcing a special offer. In this case, the positive effects for the business can be immediate, i.e. more sales.

Other content that can be included is the latest information on a particular topic or sector that has been published in online media or blogs. In this case, the effects are long term and seek customer loyalty.

If emails are sent regularly, it’s called newsletters. And one of the desired objectives is precisely to create these newsletters subscribers, it is a way of knowing that the recipient is interested in and want to receive emails. You could say it is the equivalent of a subscription to a print magazine.

It is important not to abuse the email marketing because it can cause the opposite effect and generate customer tiring rejection of him. It should be borne in mind that this strategy is not just a way to sell, but of loyalty.

Finally, another key aspect is the consent of the recipient. Send emails to people who do not want to receive not only counterproductive but also in commercial legal level, it could be breaking the law.

Therefore, managing a successful campaign of email marketing depends on many factors.

Contact us and we will advise on how to develop an appropriate strategy for your business.
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Small and medium companies in Facebook

Although not the original purpose of Facebook, the Internet giant has become a very suitable platform for SMEs.

The social media marketing has developed significantly in recent years has shown the benefits it can bring to those who make intelligent use of this great showcase. These are some of the benefits of trade and communication enjoyed by companies on Facebook.

Facebook has the merit of having centralized many services that use the Internet: send and receive messages, reported as a means of communication or, commercially, the latest developments of an online store. So what they get the business on Facebook is to sneak into the everyday consumer, be part of your routine.

This raises a lot of positive values? In the user: closeness, trust and empathy are some of them. With a good strategy, social media marketing, the image of the companies on Facebook can be much improved in this way.

Another of the great benefits that, the companies on Facebook is that achieves high customer loyalty. If a user clicks the 'Like', are applying to know the developments taking place with respect to that company. Equivalent, as it were, to subscribe to a newsletter as part of a strategy of email marketing.

The option 'Share' is one of the details that increase the commercial success of the companies in Facebook: if one of the fans share content published, broadcast will be giving the message to their friends, so that a company not only reaches his followers, but also can make to others. Promotional campaigns with potential viral or special offers can be very content shared on Facebook.
For all this, the social media marketing is a tool increasingly used by SMEs.

If you want more information, please contact us and we will advise you on how you can make good use of Facebook for your business.

Author : Amlan Maiti

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SEO Manager Resume


Amlan Maiti

PERSONAL DETAILS                        
Sex:                   MALE             
Date of Birth:   17.05.1989             
Nationality:      INDIAN
                                                           
CONTACT DETAILS
                                                    
Phone No                    :  09932243837
                                       09735296690

Email                          :  amlan.maiti89@gmail.com

Permanent Address :    C/O - Dr. Asok Kumar Maiti
                                      Vill. – Jotkeshab,
                                      P.O. – Palaspai,
                                      P.S. - Daspur
                                      Dist.- Paschim Medinipur
                                      Pin - 721146


WORK EXPERIENCE  

1.      SEO Manager and Website Developer at Webzemini Software Pvt. Ltd (April 2012 – Present).

2.      SEO & Social Marketing Executive at Aslog technologies Pvt. Ltd (October 2011 - March 2012).

Responsibilities Handled: 

·         Client handling experience both at domestic and international sectors.
·         Work closely with Project Managers and other members of the Development Team to develop detailed specification documents with clear project deliverable and timelines.
·         Extensive experience in SEO, SEM, SMO and Internet Marketing.  

Specialties:

As a Programmer

C, C++, VB, VBScript, Java, JavaScript, HTML + CSS
PHP, Dreamweaver, etc.

As a SEO Manager

Reputation management, SEO, SEM, SMO
Blog Marketing, Press Releases
Article Marketing, Blog Development
Google Analytics, Google Webmaster Tools
Google AdWords, etc.




EDUCATIONAL QUALIFICATIONS

Examination
Year
Board/University
M.Sc. (Computer Science)
2011
Vidyasagar University
B.Sc. (Computer Science)
2009
Vidyasagar University
H. S. (10+2)            
2006
W.B.C.H.S.E.
Madhyamik
2004
W.B.B.S.E.

PROJECT

1.      Transport Management System.
2.      Intelligent-Agent based Information Push Mechanism.

OTHER ACHIEVEMENTS

·         CERTIFICATE: The Computer Literacy Program, Government Of West  Bengal in 2005

·         SEMINAR / WORKSHOP:

1.      NEXT GENERATION COMPUTING (30th – 31st March, 2010) Organized By Dept. Of Computer Science (Vidyasagar University).
2.      QUALITY ASSURANCE IN REACCREDITED INSTITUTION (27th – 28th September, 2010) Organized By National Assessment and Accreditation Council (NAAC).

SOFTWARE SKILLS

Operating System
WINDOWS, LINUX, DOS
Language
C, C++, VB, JAVA, PHP, CSS, JAVA SCRIPT, HTML
Database
ORACLE, MS ACCESS, MY SQL
Package
MS OFFICE 2007, OPEN OFFICE ORG
Extra Skill
PHOTOSHOP, ADOBE DREAMWEAVER CS4

LANGUAGES KNOWN: Bengali, Hindi and English
           
OTHER INTERESTS:  Coin Collection

Date:  04.12.2012


AMLAN MAITI
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