Advertising on Facebook: A window opens for business

Facebook is the largest social network worldwide. Not surprisingly, the network is growing at a monthly rate of about 10 million people worldwide. Crowd of people across the planet have not hesitated to jump on the bandwagon of new social networks, thanks to the incentives it provides in terms of social relations, entertainment, etc. 

Mark Zuckerberg's company, according to data provided by the company, currently has over 650 million users’ worldwide assets. 

This data is a good example of the importance for social networking companies like Facebook when capture leads. 

First, we note that the U.S. social network generates huge profits, thanks mainly to the revenue generated through advertising. This means that companies that want to consolidate and expand are inescapable on Facebook to showcase in increasing their market shares. 

The benefits that can bring to any company advertising on Facebook are largely untold. So much so that, today, there is no major company that has no presence in the largest social network in the world. 

The presence of any company on Facebook can capture leads and, more importantly, establish a customer base in terms of tastes, preferences and lifestyles (what is known in the Anglo-Saxon terminology as targeting). 

Through social network, companies can have market information valuable in order to attract potential customers. The disadvantages of not establishing a marketing strategy focused on Facebook and social networks are also innumerable. 

First, the company has no presence on the social network will be for many business customers and outside obsolete technological and social innovations. In addition, one important disadvantage of not using the social network Facebook as an advertising medium is loss of control of the Company, and that although a particular company does not have many followers, the very fact that there is in Facebook serves as speaker get to know more and better products and proposals. 

In short, Facebook serves companies so they can improve their presence in the market and as a very effective way of retaining potential customers, which is essential in the present times. 

Author: Amlan Maiti