Internationalization 360 for your business

Professional opportunities are increasingly global. Internet is here to stay and pushes us to internationalization. If our approach ignores the reality of business in which we develop our ideas and business models, has its days. All business model is international in essence, although we do not realize. The barriers to internationalization are many and the road is not easy, but unfortunately one of the most significant barriers ourselves . As individuals and professionals have an obligation to live and do live internationalization naturally, without prejudice, without fear, as an obligation and a responsibility; . from the family in our society and from our companies India is a country with great advantages for internationalization : English is one of the most spoken languages in the world , we receive every year more than 65 million foreigners who visit us, and also live within our borders million people of other nationalities. Multiculturalism is wealth. Internet , although not universal and free for now, can greatly if we manage exponential development tools. An approach to internationalization 360 causes reflection to detect new opportunities in such obvious aspects as:

1. Training online multilingual.
2. The sources of business intelligence.
3. Electronic commerce.
4. The servicing of foreigners in Spain.
5. The services to expatriates.
6. International funding.
7. European programs and projects.
8. The positioning online SEO and SEM worldwide.
9. International web sites.
10. Finding partners from other countries.
11. Multicultural teams of professionals.
12. Foreign suppliers.
13. The export.

And I put exports in late position because I think it is always a result of an internationalization strategy, just as a good professional of our times must be a person that forms on the internationalization 360. The international talent must be developed from the cradle and each of us have a responsibility to promote it, for our own good and that of our businesses. One need only remember that China produces annually nearly 7 million graduates ... The talent is global, lest we forget.

SEO Trends In 2015 For Google Search Engine

The SEO in 2015 will not change much compared to the current year, will introduce some new features, but few surprises.

At this time of year much bloggers to submit articles begin with the title that I bring today. Of course, all are assumptions based on experiences over the years and none have the magic wand to know what they are up in Google, or whether Yandex or Baidu will decide to come into force in other countries, such as Spain, although it is unlikely, you never know. However I got my crystal ball and I encourage you to make some predictions for 2015 SEO.

In the last year Google has renewed and made up many applications, presenting in some cases major changes, although this is not relevant for the SEO, the fact is that this is the trend in Google, always updated, always innovating and renovating.

More relevant to authors

As far as SEO is concerned, one of the biggest bets of Google was the Author Rank or authorship in which he would value the authors of the post, presenting pictures of them in the SERPs of Google, but this year 2014 took the decision to remove anything that results call attention to the rest of the results, including these pictures because it was pretty easy to handle by users.

Probably should not have taken this idea to the head, and although the destination remains the same have changed the roadmap.

Content Quality

In connection therewith, the big G appreciates more and more quality content, extensive and accompanied by audiovisual media that retain visitors reducing bounce rate.

The great challenge for search engines is to provide interesting content for users at the time they are looking for.

SEO on page

Google rewards increasingly more SEO on page and the original good content but is still unable to read the texts. It is therefore very important to structure the contents well and use h1 tags, h2, bold ...

Social SEO (SMO)

The guys from Mountain View have devoted much effort to get more active users for its social network Google Plus , although the takeoff was tricky, there is increasing activity in this network due to some extent benefit SEO, but the pubic generally do not yet understand how Google Plus works.
And speaking of social media , my experience in the past year has shown me that having an increasing role. Google uses social networks to scale to know that content are most interesting and shared.

Mobile Traffic and Local SEO

Mobile traffic is growing, quite possibly in 2015 mobile search surpass desktop search.
And of course, more and more resources dedicated to become absolute monopoly of mobile navigation betting heavily on Geolocation.

Quality links and authority

A few years ago it was not difficult position based comment on blogs with links and was discharged in many directories and search engines.

Now Google's efforts focus on combat strategies Tiered Link Building, our friends in Silicon Valley are fighting tooth and nail to remove this tool of our heads.

This technique, combined with the purchase of high authority expired domains still providing great results, but if not done carefully get caught and your site will die in hell.

Domains exact word

Regarding the EMD ( exact Domains with keyword ) is another practice that Google is removing value gradually. Recently, it was very easy to position in promeros Google results for a word using an EMD.

And how do we measure the authority of a page?

It's been several years since Google removed its bar the Page Rank , a tariff always denied it was crucial to position a page, but when the truth was a great reference since they were themselves which calibrated.

Today, the best reference we have to measure out the authority of a page is the PA and DA, but also have other references to Alexa Rank, Ahrefs ...

Google Panda and Penguin 2015

We all know that Google has a zoo of horrors that complicates life for the SEO worldwide, but also makes them more exciting.

The work of Google Panda is to filter the contents of original quality for positioning at the top and sweep the bad content.

Meanwhile Google Penguin has the difficult task of assessing whether a web hosting links are natural or acquired.

There is no doubt that during 2015 these precious Google algorithms will be refined and come out to bring order to the SERPs with increasing frequency since Google is working to consume fewer resources.

CRO, and Conversions

Finally I will take this post to talk about a subject that haunts me to work for improving conversions and CRO.

More often than I'd like to see pseudo experts worried sick about driving traffic to your blogs and websites regardless of its quality, but do not care at all its CRO and completely unaware that look into Google Analytics.

It's not about getting millions of hits and then has a bounce rate of 80% or more, less is always better and become more visits.

One problem with SEO is that traffic is often not quality and CRO is very small. A blog that leaves you 3000 Euro clean a month is an achievement, but it takes many years and much effort is always better to develop projects that can advertise on Google Adwords, since those 3000 Euro can get on a much shorter time scale.

And these are my predictions for 2015 SEO , And you who you think will happen?

Forcing Not Read The Browser Cache

Many people browse the Internet, but few know the existence and support provided by "caches" for Internet browsing, and thanks to them we get a much quicker to some services access and also save resources in most cases .

Theoretically, according to Wikipedia a cache is a storage area dedicated to the retrieval of frequently used data at high speed , but really a cache goes beyond and more in the area of Internet.

The browsers keep a cache with static files downloaded from the websites: images, HTML pages , CSS files , javascript files , etc...

Forcing Not Read The Browser Cache

It is usually beneficial browser cache because the user will get a much faster load website after accessing the website for the first time , and server resources will save bandwidth and process by not having to spend the same files again and again.

But when you're developing a website or making modifications , can the browser cache bother us, because it may be that they can not see the changes instantly.

Using some simple HTML tags you can force to the visitor's browser does not note the browser cache, it is also useful when we have a website that is very updated and the browser cache difficult for us to process.

All we have to do is enter one of the following tags in the HEAD , ie, between the tag <HEAD> tag and </ HEAD> :

<Meta http-equiv = "Expires" content = "0">
<Meta http-equiv = "Last-Modified" content = "0">
<Meta http-equiv = "Cache-Control" content = "no-cache, mustrevalidate">
<Meta http-equiv = "Pragma" content = "no-cache">

With this, the client browser will no longer take into account the cache you saved earlier.

In WordPress , to add room tags in the HEAD must edit the template or theme , namely we must edit the "header.php" file where the tags <HEAD> and </ HEAD> from which we get one of the above lines .

You can also force an application developed in PHP to not save browser cache, so we must use the following code in the PHP file loaded:

<? Php
header ("Cache-Control: no-cache, must-revalidate"); // HTTP / 1.1
header ("Expires: Sat, July 1, 2000 05:00:00 GMT"); // Date in the past
?>

This will be sure that the cache is reset on all Web browsers and proxy http visit the site.

If you have a problem with the browser cache on your web site or want to implement browser cache correctly on your project , Contact Us today and we'll tell you.

7 Quick to local SEO for Google Pigeon

Google started to roll out the latest update of its search engine out. The new update has been nicknamed Pigeon, and following the previous two that were called Panda and Penguin. Unlike previous updates, Google has not announced anything out officially, but has confirmed that the rollout of the update started on 24 July.

The update is all this time on local searches and are not intended to punish suspicious Internet sites, as was the case with Penguin.

A Google update in brief:

Google has not provided any information about this update, but we can see what happens to our locations. Many local results have disappeared from certain keywords, among other lawyers who live by bringing an action cases experienced that they disappear from the results.

We can see that the pages have been notified to the service " Yelp "has increased in the results. The company Yelp living of user reviews of places have complained to Google about their sides never appeared on the search results page - it seems that Google has been listening to them since the Yelp results now appear on the search results page when you search locally.

The update suggests that local pictures can give you additional impressions; when you see a location on Google Maps, you see sometimes also pictures from locality - you can put pictures of good quality into your business and thus achieve greater visibility.

There is something in the air:

What does this mean for you? Pigeon directed against the local search results, even though the changes in the SERPs seems to be quite significant, remains the basic principles of local SEO the same. So here are some general recommendations for your local business to get better Google exposure.

·         Make an individual Google+ Local page for your business

Creating a Google+ Local page for your local business is the first step to be taken up in Google's local index. Your second step is to verify your ownership of the location. This typically involves receiving a postcard / letter from Google that contains a PIN that you must enter to complete verification.

·         Select the correct category for your Google+ Local page

If you wish to appear in the local results for a search like "buying auto in kolkata", your company must be categorized as a dental practice. If it is categorized as a chartered accountant, you have no hope of being shown on your important keywords.

·         NAP (name, address and telephone number) on your website should match NAP on your Google+ Local page.

We will look at the site you have linked to from your Google Places / Google + local side and cross-references to the name, address and telephone number of your business. If all elements fit it works optimally.

·         NAP consistency in all your business listings

Make sure your company name, address and phone number also is consistently listed in local directories where your business is listed. Different addresses listed for your company, for example. Yelp and TripAdvisor can put your rankings on Google seriously down.

·         Large number of positive customer reviews on Google+ Local page and to third-party sources

The number of positive reviews have a proven impact on the rankings in local search results. So be sure to encourage happy customers to write positive reviews of your business. We appreciate the newly updated content, so fresh reviews count more against a good location than the old reviews.

·         City or region included in your website's title tags.

Another important factor in your "local" landing page is to have the city or region you are targeting your side against the inclusion of the local listing's title tag.

·         Product / service keywords in the business title

It is also believed to have the name of a core product or service in your company name can give you some advantages over competitors that lack this.

SEO 2014 – 2015: Adapting Your SEO Strategies for the new changes in Google?

This year is a challenge for your web site with regard to positioning SEO because Google has become to implement a series of updates to its algorithm and quality criteria that govern the rankings of search results.

If you want to stay on top and not lose positions, we advise you to read carefully all the tips we give you in the next post. Do not miss it!

Panda, Penguin and Hummingbird: Rebellion in the "Farm Google"

For much of 2012 and 2013 we see the updates and changes implemented by all kinds of Google. As never before, the Internet giant rebelled in defense of the quality of content and links, rewarding the best and punishing the worst.

These changes affected the rankings of the websites and forced the Online Marketing professional to review the practices been underway to reach the top of search results.

The main changes made ​​by Google, despite the uproar they caused, were baptized with the name of three friendly animals. Let us review them and their main characteristics:

Google Panda

Updates to Google Panda do focus on quality of design and content of websites, punishing mainly rankings of specific pages in sites with poor design, duplicate content and advertising excess.

Google Penguin

Following its new quality criteria, with another series of updates to its algorithm, Google has punished the rankings of those web sites or conducting questionable practices to generate links to your site, or had links pointing to it from sites of low quality.

Google Hummingbird

Fast and accurate, and the new Google Hummingbird described. It is not a filter that rewards or punishes websites but rather a change of the whole algorithm focused on finding the contextual meaning of the terms for returning overarching answers.

Why this change? The increasing use of mobile devices like smartphones and tablets have changed the way the public makes their searches. For convenience and practicality, the voice search is gradually replacing the written or by keyword search on these devices.

Consequently, Google is implementing the so-called semantic search, making internal changes in their own way to group and display the results. Thus, focusing on the intent behind each search performed by the user.

What should I do to further improve the SEO of my site?

Historically Google has been quite reluctant to reveal the exact formula for successful SEO. However, from this series of changes, it has become clear that the focus of your SEO activities should focus on the following areas:

User Experience (UX)

Web design and content of your site should be designed primarily to provide a better experience for the users who visit it in terms of usability. That is, your site should be:

1. Easy to navigate and easy to locate content.
2. Intuitive and visually attractive.
3. Accessible to persons with disabilities.
4. Useful and that adds value to the visitors.

Relevant topics Location Keywords

Your strategy Content Marketing should begin to rely less on keywords and generate relevant content for your target.

Link building: Quality, Not Quantity

Regarding the generation of external links (link building), today more than ever you should focus on fostering relationships with people and valuable sites in terms of quality of design and complementary to your own content, as a result producing natural links.

Avoid any type of automated practice and / or connected with low quality sites like those performed until recently directories, blog networks that work with the same IP address etc.

It is also advisable to go on an audit of your backlinks today and get rid of all those that may be harmful to your website.

Adapt to Mobile

As mentioned above, the expansion of mobile devices require you to adapt the website design and its contents. Incorporates responsive design (adaptable or web design) to your website so that suits the different screen sizes, browsers and operating systems.

Moreover, it is important to generate content that will work in response to the specific questions that were made ​​by the users of these devices to make their voice search. Hummingbird will give higher priority to those sites, rather than unrelated keywords, contain the specific answers to the questions asked by users of Google, for a virtual conversation.

Do not double up Copies

Put it out in full: do not ever copy content from third parties for use in your own web site or duplicate content.

Socialize

The presence of your brand and your website in social networks, and the extent to which users share your content on them will help improve your SEO. You still know the Social Media SEO?

Focus on the quality of your content, stimulates diffusion in social networks relevant to your target and especially in Google+ . Hands!

Do you know our infographics on SEO?

In our new resources section offers a full infographic on the algorithms interesting and clear tips to master them to perfection you provide.

Best SEO strategy for 2014

10 SEO Tips for Ecommerce Entrepreneurs - 2014

An online store is not like a physical store, you gain visibility just by the situation in your home. In an online store, if no publicists, no one knows you.  Shopify one of the largest construction sites ecommerce stores.

SEO is the process of improving the visibility of a website or an online search engine. Why is it important? Because the better keywords rankings in the search engines, more traffic and number of potential customers to your store you need SEO Services.  

There is no single strategy for search engine optimization, and online store owners should carefully evaluate your site to develop an SEO strategy and plan of action as to enhance your presence in search engines and attract traffic to your online store.

• 01. Do not rely on pay per clicks (but not forget)

While many e-commerce sites rely on a pay-per-click strategy to create visibility, the truth is that PPC costs continue to rise and once you stop paying for the position, your online presence fades.

In addition, some customers have an inherent distrust of links, banners, and other online ads sponsored. The e-commerce stores cannot depend solely on a strategy must also implement PPC and organic optimization practices to increase your online visibility.

Despite the above, recent studies show that when Google some websites stopped using AdWords, 89% of clicks for payments did not become organic SEO clicks. So be sure to use the pay per clicks in addition to search engine optimization.

• 02. Avoid repeated content

The content is the enemy repeated the search engines. Many ecommerce stores tend to be penalized because they have large portions of content as a result of repeated descriptions and product listings. We must find ways to reduce the amount of repetitive and redundant content.

• 03. Have a content strategy

Study a little of your content and regularly adds unique and high quality to your ecommerce site content. Not only add value to users but also help you with your positioning in the search engines.

• 04. Do not use the product descriptions provided by the manufacturer

Build database of your products can be a long and tedious process, and to try to save time, many shop owners simply copied and pasted the product descriptions provided by manufacturers on their websites.

This is a big mistake SEO! Always rewrite the descriptions of each product to make sure that is unique and favorable to search engines. Remember to use words that people use in their searches.

• 05. Optimize images for your products

Image search has become a very popular feature among users to find products online. Therefore, e-commerce sites should add relevant keywords in the ALT tags, alternate text for each image. For optimum effect, make sure that each keyword used for an image is relevant, and avoid filler words in your ALT tags. This is very important. Nor 01.jpeg call your photo, you call it with a word that really describes what it is. For example, zapatotaconverde.jpeg

• 06. Unique Meta descriptions for each web page

When it comes to optimizing websites, ecommerce stores many think it is enough to use the same Meta description for each page. But this is another big mistake SEO! The Meta description should be written by humans in order to help your store to get clicks once it appears in the results of search engines. Each page in search engines is independent of site.

• 07. Includes product assessments

Since the unique content is extremely important when it comes to SEO, have a field for users to add an assessment of the products is an excellent way to generate unique content for your ecommerce store. The Shopify App Store, for example, includes excellent applications for the evaluation of products in your store.

• 08. Add links to your products on your homepage

A common mistake of many e-commerce sites is deeply burying your product pages in the link structure. This will not only make it more difficult for users to find the products, but also negatively impact the Page Rank score, making those pages are less likely to appear on the first search results.

Having the content about the products just a click of your homepage will make things easier for both search engines and for your customers. As in a physical store, everything should be exposed. People do not charge what is in store.

• 09. Optimize Anchor Text

Add keywords to internal links of your website will help improve the visibility of your store in search engines. Instead of using the typical text "click here" to the link uses text that includes the keywords that will help your site be better positioned. Put X brand shoes men, for example. Also consider adding keyword rich links within the product descriptions to bind to similar products on your website.

• 10. Organize your online store for SEO

The ways you structure your store affect visibility. Consider structuring it so that it includes several landing pages or landing. These pages may be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and groups of keywords, which will increase the visibility of your site in search.

Further Information

If you offer discount codes to your customers, consider promoting them discount coupon sites and forums about them. This should also help create free links to your store and make sales.

Also take the time to create a company profile on sites such as Amazon reviews, Consumer Search, Yelp and Epinions are published. This will help you easily build incoming links to your site and legitimacy when people search for "assessment-of-your-tent-name."

If you want to share an idea that has gone well you leave it in the comments and we'll add it so we can all benefit from. And if you think this article has been helpful, share it.

If you need my constant for your Ecommerce business, then you can mail me on amlan.maiti89@gmail.com .

Google+ the social network you cannot miss your business

Why Use Google+ for your business?

It's true that Google+ has not had or still has the popularity of other social networks like Twitter or Facebook, and for that reason may seem senseless to create a page of our business in this social network. But contrary to this perception, if you have a company, it must be present on Google+, and not only that, but also be proactive and promote interaction with other users of this social network. Remember, to create a professional page, you must first create your personal profile.

But why is it important to our business's presence in g+?

Very simple, it's all about positioning. It's true that Google+ as a social network cannot be compared with figures from Facebook in terms of users, but the importance here is not based on varying number of followers, but in better positioning in the search engine most used by users Google.

For it is not enough just to create a professional website, but there are a number of key points to achieve it.

• 1.       Fill data of company page

It is important to fill out your profile with all your business data, such as phone number, web address, e-mail address, slogan, etc.. Be sure to use keywords, ie words for which can be found on your company profile to perform the search leads through Google.

• 2.       Do not forget to post frequently

A page without updated publications will decrease your position in Google searches. Post engaging content for users who share interests with you at a frequency of one or two daily post.

• 3.       Participate in communities

Communities can be compared to Google+ Facebook groups. But while these have been directed more towards leisure and entertainment communities are characterized by g+ professional connotation. Search communities of the same professional sector and with the same interests. For greater visibility and reputation as an expert and professional brand in your industry, publishes them valuable content and interact with members commenting articles, evaluating content, participating in professional discussions, etc...

• 4.       Use the circles

Circles are a good tool to segment your followers, so you can have an exclusive circle for your clients, one for your employees, suppliers, etc... This way you can communicate with a circle in concrete without wasting time in search, for example, your customers among your followers.

The values quoted in this article are some of the most important points to keep in mind when building your business profile. But this social network has more specialized tools that can be helpful to increase your visibility, and are also frequently updated.

After knowing the importance of your business have a presence on Google+, what you're hoping to create a professional site?