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10 SEO Tips for Ecommerce Entrepreneurs - 2014

An online store is not like a physical store, you gain visibility just by the situation in your home. In an online store, if no publicists, no one knows you.  Shopify one of the largest construction sites ecommerce stores.

SEO is the process of improving the visibility of a website or an online search engine. Why is it important? Because the better keywords rankings in the search engines, more traffic and number of potential customers to your store you need SEO Services.  

There is no single strategy for search engine optimization, and online store owners should carefully evaluate your site to develop an SEO strategy and plan of action as to enhance your presence in search engines and attract traffic to your online store.

  • 01. Do not rely on pay per clicks (but not forget)

While many e-commerce sites rely on a pay-per-click strategy to create visibility, the truth is that PPC costs continue to rise and once you stop paying for the position, your online presence fades.
In addition, some customers have an inherent distrust of links, banners, and other online ads sponsored. The e-commerce stores cannot depend solely on a strategy must also implement PPC and organic optimization practices to increase your online visibility.
Despite the above, recent studies show that when Google some websites stopped using AdWords, 89% of clicks for payments did not become organic SEO clicks. So be sure to use the pay per clicks in addition to search engine optimization.

  • 02. Avoid repeated content

The content is the enemy repeated the search engines. Many ecommerce stores tend to be penalized because they have large portions of content as a result of repeated descriptions and product listings. We must find ways to reduce the amount of repetitive and redundant content.

  • 03. Have a content strategy

Study a little of your content and regularly adds unique and high quality to your ecommerce site content. Not only add value to users but also help you with your positioning in the search engines.

  • 04. Do not use the product descriptions provided by the manufacturer

Build database of your products can be a long and tedious process, and to try to save time, many shop owners simply copied and pasted the product descriptions provided by manufacturers on their websites.
This is a big mistake SEO! Always rewrite the descriptions of each product to make sure that is unique and favorable to search engines. Remember to use words that people use in their searches.

  • 05. Optimize images for your products

Image search has become a very popular feature among users to find products online. Therefore, e-commerce sites should add relevant keywords in the ALT tags, alternate text for each image. For optimum effect, make sure that each keyword used for an image is relevant, and avoid filler words in your ALT tags. This is very important. Nor 01.jpeg call your photo, you call it with a word that really describes what it is. For example, zapatotaconverde.jpeg

  • 06. Unique Meta descriptions for each web page

When it comes to optimizing websites, ecommerce stores many think it is enough to use the same Meta description for each page. But this is another big mistake SEO! The Meta description should be written by humans in order to help your store to get clicks once it appears in the results of search engines. Each page in search engines is independent of site.

  • 07. Includes product assessments

Since the unique content is extremely important when it comes to SEO, have a field for users to add an assessment of the products is an excellent way to generate unique content for your ecommerce store. The Shopify App Store, for example, includes excellent applications for the evaluation of products in your store.

  • 08. Add links to your products on your homepage

A common mistake of many e-commerce sites is deeply burying your product pages in the link structure. This will not only make it more difficult for users to find the products, but also negatively impact the Page Rank score, making those pages are less likely to appear on the first search results.
Having the content about the products just a click of your homepage will make things easier for both search engines and for your customers. As in a physical store, everything should be exposed. People do not charge what is in store.

  • 09. Optimize Anchor Text

Add keywords to internal links of your website will help improve the visibility of your store in search engines. Instead of using the typical text "click here" to the link uses text that includes the keywords that will help your site be better positioned. Put X brand shoes men, for example. Also consider adding keyword rich links within the product descriptions to bind to similar products on your website.

  • 10. Organize your online store for SEO

The ways you structure your store affect visibility. Consider structuring it so that it includes several landing pages or landing. These pages may be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and groups of keywords, which will increase the visibility of your site in search.

Further Information
If you offer discount codes to your customers, consider promoting them discount coupon sites and forums about them. This should also help create free links to your store and make sales.

Also take the time to create a company profile on sites such as Amazon reviews, Consumer Search, Yelp and Epinions are published. This will help you easily build incoming links to your site and legitimacy when people search for "assessment-of-your-tent-name."

If you want to share an idea that has gone well you leave it in the comments and we'll add it so we can all benefit from. And if you think this article has been helpful, share it.

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