5 Simple and Unique Content Writing Tips to Win Over Your Customers

Content marketing is catching up a lot in recent times and more tactics such as social media and other tools are increasingly being used to distribute content online. More and more businesses have started spending on content marketing in the recent years than what it was in the past.

Content marketing involves the use of more effective strategies to lure potential clients. With enough application and practice, apt techniques of marketing can be implemented so as to increase the customer base. If you wish to be noticed you should take efforts to deliver the content or products that are much demanded by your customers!

1. Include quotes after converting them into attractive images

You can use sites such as Quozio for getting crisp, clear and free images to use along you’re your content. You need not spend a lot on high-quality stock photos every time. Instead you can include quotes from sites such as Brainy Quote and save the image using the tools available on Quozio. In this way you can make your site look attractive without spending a great deal of money.

2. Develop content using TV shows or movies

TV shows and movies have high search volume and can pull a huge amount of traffic online. These are the main reasons why you should include them to expand your content. You can also research and learn about the best template titles to use to boost traffic to your site!

3. Grab the attention of others by talking about content on social media

You should try to contribute something valuable rather than making noise by using the social media tools such as Twitter and Facebook. New online marketers are guilty of using outdated techniques for promoting their business. They just keep bragging about the greatness of their products several times instead of offering something new or talking about the USP of their products. By engaging the audience and offering what they want exactly you can build a rapport with them by grabbing their attention. It’s not an easy task, but in the end it all comes down to sounding authentic and communicating in the right manner.

You can discuss your content in social media by asking questions such as:

• Did the post include valuable information?
• Are there any other suggestions you wish to make?
• Did you find what you want?

People respond better to this approach since they get a feel that you are not intending to promote your website! Discussing content on social media can enable more people to learn about your offerings and also gives you a chance to improve upon what you have already.

You can start your discussion by visiting sites such as LinkedIn and Google+ Communities. Sites such as these have more vibrant users who can go a long way in making connections with you. You can also use sites such as Google+ Hangouts to get to know multiple users at the same time!

4. Select and Post the best Content

When you are unable to find something new to say about your business, you can select the best content that is relevant for your article and post the same on your article instead. Like an art curator, you can look for relevant content online (infographic, article, video) about your topic and post them online. Posting the best content (not necessarily in terms of rankings) will offer insight and useful advice to viewers and help them to stay for a longer time online. 

5. Convert your articles into slideshows

You can get more leads or traffic online by using e-books and infographics along with your content. You can also focus on the visual aspect and convert content into a slideshow to lure more visitors to your site. After turning your content into a slideshow you can have it hosted on Slideshare before embedding it on your post or article.  Since a vast majority of people prefer to view content instead of reading it, using this method of content marketing can lead to positive results within a short time frame.

Unique, relevant content is undoubtedly one of the best ways to promote a good website. Users will enjoy a pleasant experience by having access to unique or high quality content online. Since the demand for fresh content is never ending and content writers may find it a herculean task to churn out fresh content all the time, they can use any of the aforesaid measures to make their dreams a reality.

Other quicker ways of doing this such as publishing nonsensical or zero value content or publishing other people’s content will not lead to the desired results in the longer run. While shady techniques such as these can result in short-term gains, an honest strategy of unique, high quality content creation will definitely pay rich dividends in the long-run.

Author Bio:

I’m Ramya, a freelance web designer/writer based in India.  I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it.  Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.

Website:  http://www.seotraining.me.uk/